Using Advanced Analytics to

improve Sales performance

“Qlik has been critical in allowing us to truly analyse and report on, and drive the performance of Sales and Marketing. QlikView was delivered quickly and our users find the platform intuitive and easy to use, providing an unprecedented level of business insight which has helped us to improve performance.”

– Stephen Orange, Head of Application Development & Business Support

Challenges
  • Only standard reporting driven by IT, rather than ad-hoc by the business
  • Connecting to data volume from external disparate data sources and managing this information to leverage and add value to the sales and marketing process as one source
  • No insight into the overall customer journey and impact on the business
Solutions
  • Delivered through Data Technology, simple Qlik apps from site level right up to management, drawing together snapshots and evidence of performance by joining together the external data sources
  • Generation of weekly and monthly reports delivering insight into the business and prompt questions on performance
  • A single source, visual and analytical platform enabling activity and status reporting by site, site life-cycle status, customer type and marketing channel
  • Integration to Geo Mapping to visually represent data, helping users and driving adoption of Qlik
Benefits
  • Enhanced marketing abilities and transformed sales cycle with improved marketing efficiency and focused pricing
  • Insight gained enables the ‘next questions’ to be asked and answered creating an unprecedented level of understanding of business performance
  • Enhanced new customer journey with relevant promotion and accurate discount rates

About McCarthy & Stone

McCarthy & Stone are the sector leader in the UK’s retirement living market. McCarthy & Stone’s model is based on buying land, securing planning consent and then building and selling high-quality retirement developments. Importantly, McCarthy & Stone then take on the management of their developments and provide a range of property maintenance, support and care services to create retirement communities that enrich the lives of their customers.

McCarthy & Stone are the only National Retirement Living developer in the UK and the only company to operate at volume in this market. Their expertise in building the right retirement developments, for the right people, in the right locations, is unrivalled.

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