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DT-website-assetsNational_Express_Logo
National Express

Situation

As Britain’s largest scheduled coach operator and bus provider outside of London, the adoption of a BI and data analytics platform was critical for modernising business processes. Challenges included manual reporting, and limited insights with minimal analytical capabilities, among others.

Solution

Data Technology initially worked with National Express to deploy QlikView in 2013. QlikView Extranet was then added in 2016, supporting coach partner operators. The success of the platform led to the introduction of Qlik Sense in the Bus division two years later and the coach division a year after that. As such, a standard set of tools and technologies has now been implemented across all UK divisions and partners.

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Success

Through post-journey survey analysis, National Express saw customer satisfaction improvements, thanks in part to a new, proactive approach to improving safety and driving quality. From an internal perspective, the newly optimised network developed a greater understanding of passenger movements and product performance, leading to revenue growth and a new self-service approach to data at the user level.

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